Apple TV 4K Announced at 2017 Apple Keynote

Apple TV 4K Announced at 2017 Apple Keynote

The tech giant also announced that it had partnered with Stanford University's medical department to launch the Apple Heart Study, which would study arrhythmia data tracked by the watch. All of this while Apple TV stayed HD and SDR-only.

The new Apple TV is priced at $179 (32GB) and $199 (64GB), available on September 22, 2017.

The A10X fusion chip allows the users to make use of better games on the Apple TV.

The latest Apple Watch has the much-expected functionality of built in cellular.

Apple is bumping down the price of a 32-GB regular HD resolution model, with an A8 chip, to $149.

"Today the Apple Watch is the number one watch in the world with 97 per cent customer satisfaction rate", Apple CEO Tim Cook said.

Apple confirmed the new streaming box will also offer 4K content from streaming services including Netflix and Amazon.

That's an wonderful amount of power for a set-top box, and it will ease 4K streaming on the device. Apple claims you can stream 40 million songs to your watch using Airpods as of course, because you cannot plug anything useful like headphones to your watch.

Apple will also continue to sell the previous fourth-gen Apple TV in a 32GB model at £149 - a slightly cheeky £10 price rise from what it was before the 4K version released.

The Apple Watch Series 3 pre-orders will start from the 15 of September and is scheduled to hit the UAE stores after a week. The Apple TV 4K comes with HDR or High Dynamic Range technology and high-resolution support of 4K Ultra HD. The Apple TV is part of the company's "Other Products" unit that accounts for just 6% of revenue.

Currently, the TV app supports over 60 services on Apple TV and iOS devices.

Apple says that any show purchased through iTunes will automatically be upgraded to 4K HDR when they become available, at no extra cost.