Fitbit Versa vs Apple Watch

Fitbit Versa brings female health tracking and a much-improved design

The Versa looks exactly like the leaks predicted, with a smaller casing design that has more in common with Pebble's design language (and, for that matter, the Apple Watch) than the fugly Ionic. At $200, it's less pricy than many market rivals, including the Apple Watch and leading Android Wear devices.

It comes in a choice of finishes: black, silver or rose gold. The range of bands available also looks to be trying to take on the Apple Watch in the fashion stakes.

Last summer, Fitbit waded into new territory with its debut smartwatch, the Ionic. All Versa watches in Europe and Asia will come with Fitbit Pay onboard, but in the USA you'll need to get the £229.99 Special Edition Versa to get the feature.

At $199, the Fitbit Versa is probably a better value proposition for most people than the Ionic (which is only $30 less expensive than the hugely popular Apple Watch Series 3).

Although the Fitbit Ace device will have similar features the other latest Fitbit devices, the main differences are in the app and how new features can protect kids' privacy. That will, hopefully, help broaden the product's appeal for many among the female user base who may have been put off by the unwieldiness of the Ionic. The new Fitbit for kids will be available in stores worldwide in Q2 2018, including major North American retailers like Amazon. It will also help remind them to move if they are inactive for too long and help parents track activity and sleep patterns which may be adversely affecting their child's well-being.

Fitbit is launching a fitness tracker for kids with revised software that allows parents to track their children's activity levels and sleep, The Verge reported.

The Fitbit Ace, the new fitness-tracking device, is specially designed for children ages eight and up.

"As childhood obesity rates continue to rise, it's more important than ever to empower the entire family to embrace a healthy and more active lifestyle", said James Park, chief executive and co-founder of Fitbit.

You won't, however, be able to check emails or log on to social media sites, like what the Apple Watch offers.

The trackers also allow users to monitor their sleep habits, and women can follow their menstrual cycles using the devices. Right now there's not a huge selection on there apart from apps and watch faces made by Fitbit, but we're starting to see a few more big name apps like Strava and Starbucks coming to the platform.

Priced at $199.95, the Versa is best described as a sleeker, more refined version of Fitbit's first smartwatch, the Ionic. With all that included, Fitbit says the Versa will still last over four days in battery life. Fitbit says the dashboard will change over time, showing more personalized information and even offering up celebrations for milestones reached. The tracker will be available in two colours - "electric blue" and "power purple" - and will retail for $129.95 in Canada.

Speaking of playing your favorite tunes on your wrist, the Fitbit Versa and Ionic are both getting Deezer global offline streaming... with a subscription and external headphones.