Facebook Might Be Biased. But You'll Never Hear Zuckerberg Admit It.

Olivier Douliery  Abaca  AP

Facebook CEO Mark Zuckerberg spent almost 10 hours testifying before Congress this week, answering questions about how Facebook mishandled user data during the Cambridge Analytica scandal.

Facebook makes money by selling ads using our data (which is how we got here), so what about an ad-free version users pay for, so their data is untouched? And what we know about social media networks and the Internet in general is that they're good at marshalling and gathering a kind of force behind a campaign.

Unless Zuckerberg himself took the infamous "thisisyourdigitallife" quiz, which we find to be unlikely, the CEO is probably Facebook friends with someone who did take the quiz. As he said in closing, "I think that may be what this is all about". This is one of the most effective ways that our readers can help Breitbart News fight back against Facebook's biased News Feed algorithm. The firm also plans to assign around 20,000 people to work on security and content. We're still rating Facebook as a wide-moat and valuing it at $198 per share. "Yes, we store data. some of that content with people's permission", Zuckerberg told the committee.

"A small number of people who logged into "This Is Your Digital Life" also shared their own News Feed, timeline, posts and messages which may have included posts and messages from you", Facebook said in a missable note. But there's a third kind of data: data that is derived, inferred, or predicted from the data that people share and that is recorded about their behavior.

The senators, who were grilling Mark about Facebook's role in the Cambridge Analytica data scandal, also opened themselves up to ridicule - with some pretty unbelievable questions.

The issue of Facebook and people leaving of course they can't, there were the same problems with the financial crisis of 2008. And then when they get one, we'd say, "Hey, here it is, if you want 20% off, give us your email address and we'll send you a coupon' - we could use that information if we wanted to".

It was no doubt a stressful day for Mark Zuckerberg, but it wasn't all awful for the CEO.

He said he was not familiar with so-called "shadow profiles", which media reports have described as collections of data about users that they have no knowledge of or control over. And doubtless uses that data to serve up the right audiences to advertisers-which is the company's main revenue model.

Later on, Rep. Barton read Zuckerberg a letter from a constituent voicing concern over Facebook's treatment of the conservative women and asked the tech giant for his response.

"Yes", Zuckerberg said when Congresswoman Dana Louise DeGette asked whether Facebook has witnessed no significant increase in users deactivating their accounts. You don't know what other companies were sold the Kogan data, even though you were asked that yesterday.

It is clear now that Facebook didn't do enough to prevent these tools from being used for harm.

Long continued, however, and asked for further clarification regarding the goal of FaceMash, "You put up pictures of two women and decided which one was more attractive of the two, is that right?"